HOW CAN YOU BE SYNONYMOUS WITH
QUINTESSENTIAL BRITISH SUMMER TASTE?
Winning pitch for Tyrrells’ Summer promotion. Tyrrells wanted their crisps range to be synonymous with the summer season and always be top of mind when their target consumer shops the snacking fixture throughout the summer months. They wanted to form an emotional connection with consumers by being synonymous with events that they already attend and love.
We identified a list of suitable outdoor musical events where Tyrrells will enhance the audience’s experience by providing a complimentary rickshaw taxi service between the car park and the venue.
The whole experience includes product sampling and is to be delivered in a true Tyrrells quintessentially British eccentric style.
Summer picnic events
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