HOW CAN YOU TURN AN OCCASIONAL INDULGENCE INTO
AN EVERYDAY FAMILY ESSENTIAL?
Bath salts are used as an occasional indulgence and mainly targeted at female consumers. TARIO wanted to expand the potential of this 'niche' market by tapping into the full therapeutic benefit of Magnesium Flakes and Essential Oils to benefit the whole family.
TARIO Bath Soaks packaging design needed to be contemporary, stand out for the competition, appeal to a wider audience (of all ages and genders) whilst clearly focus on purpose and product benefits.