HOW DO YOU
CREATE A LEGEND?
The gin segment is very crowded, but thanks to the appeal of their outstanding bottle design, Silent Pool Gin was already enjoying a great on-trade success. The brief however was to create Silent Pool's first campaign to communicate their unique product story and infuse some personality into the brand.
The campaign was developed around the main USPs: local ingredients, the refreshing taste and of course,the captivating myth surrounding the Silent Pool source itself, used in the distillation process.