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ROTHMANS

Brand repositioning, Portfolio management, Packaging, NPL.

FMCG Tobacco.

HOW DO YOU

AWAKEN A SLEEPING GIANT?

A neglected brand in the BAT portfolio, Rothmans had been left to the direction of local markets and was lacking global consistency. The task was to take control and re-ignite Rothmans, making it relevant for today’s consumers.

With a new creative platform leveraging the brand’s British heritage and the legacy of its founder, Louis Rothman, the branding and packaging was modernised, with a series of multi-channel global campaigns. As a result, Rothmans experienced the largest increase in SOM across the BAT portfolio and received the Golden Leaf Award for performance. The brand was also upgraded to Global Drive Brand.

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DEN COPS

+44(0) 790 3456 326

VATIKON Limited

Company number 10349487

 

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