Visual identity, On-trade promotion
HOW DO YOU MAKE A BARMAN
WEAR YOUR T-SHIRT?
Kraken Rum needed to develop the concept and visual identity for a sustainable activation platform that would engage both on-trade and consumers, and attract non-stockists.
Welcome to The League of Darkness: a club for urban adventurers looking to spice up their nights out. It recruits members through WoM, social media and fun initiation ritual events hosted by participating bars.
Activities include secret cinema events, treasure hunts, and other on-line/off-line challenging activities.