HOW DO YOU

KEEP IT RELEVANT?

Various JTi brands, including global flagship brands LD and MEVIUS.

LD needed to stand out and appeal to savvy, no-nonsense millennials looking for a brand offering good value/quality equation.

Through a series of LEPs and NPL, MEVIUS' brief was to create a more personal bond with consumers by leveraging its USP – progressive Japanese legacy – whilst maintaining a premium positioning.

Client :

Project :


Category :

 

JTi

Duty Free, NPL Campaign,
Packaging, LEP

FMCG Tobacco

Render video:

Back to Gallery

Contact

Get in touch

DEN COPS

+44(0) 790 3456 326

VATIKON Limited

Company number 10349487

 

@

 © Copyright  2019

  