HOW DO YOU BECOME

THE PARTY SPIRIT?

FLIRT is a VFM vodka mainly distributed through retail and consumed as pre-drink before going out. The brand is unapologetic and distinguished itself from its competitor with provocative communications aimed at students and the party scene.

While at home on social media, FLIRT lacked a loyal following. After in depth competitors’ analysis, we decided to move away from the usual cocktail recipes and brand centric messages. Instead we opted in favour of a sustainable program of party games and disruptive messages across different points of consumer engagement – social and beyond, all connecting back to our geo-targeted Facebook page, inviting user participation and commentary. The program pans over one year and is planned around key sponsored events, i.e. Ibiza opening parties.