HOW DO YOU
KTI were seeking to take advantage of a gap in the market created by the category’s downtrend from luxury to premium. Working closely with client stakeholders through a series of facilitated workshops and research, Falcon was created.
The inspiration came from the two independently wealthy and entrepreneurial company owners. Their commitment to high quality and traditional crafting values, delivered through uncompromising investment in new technologies, gave birth to this unapologetically luxury offer: a very rare and exciting project, developing all aspects of the brand, from the brand marque to the packaging and the full roll-out communication across multi-media touch points.
Strategy, Branding, Packaging,
NPD, Launch Campaign.
FMCG Luxury Tobacco