HOW DO YOU TURN A CIGARETTE TO

AN EMPOWERING ACCESSORY?

Corset was suffering from a loss of market share with female consumers who found it outdated and uninspirational.

The brief was to re-energise Corset without alienating the current franchise.

By developing new products, premium packaging and the communication, we aimed to appeal to female consumers who, beyond the product itself, seek brands that accessorise and boost their femininity.

Since then, Corset has become the fastest growing brand in the category in its 2 leading European markets, France and Spain.

Client :

Project :


Category :

 

KTi - CORSET

Brand repositioning
NPL Campaign, Packaging, LEP

FMCG Tobacco

Trade launch video:

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DEN COPS

+44(0) 790 3456 326

VATIKON Limited

Company number 10349487

 

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