HOW DO YOU UNIFY 6 INDIVIDUAL BRANDS

UNDER A SINGLE BANNER?

Following the acquisition of further radio stations, Bauer Media has created a new ‘London Broadcast Centre’ to house Magic, Kiss, Planet Rock, Absolute, Kerrang! and Heat radios. The ‘new home of London radio’ is spread over 7 floors and comprises 10 new state-of-the-art studios and video recording facilities geared for live performances.

The challenge was to brand the ‘new home of London radio’ building to unify the 6 brands under the banner of Bauer, whilst maintaining the individuality of each brand.