"People don't buy what you do;
they buy why you do it".
I consider myself as a nimble problem solver who combines a true passion for brand with creative and analytical skills to deliver effective solutions.
I believe in motivating, developing people's creativity and leading by example through a hands-on approach.
Focused on strategy and consumer insights to deliver relevant creative solutions for significant impact on ROI.
Experienced in working on global accounts with
a deep understanding of emerging markets.
Complete understanding of the consumer journey and the need to deliver a consistent brand story across relevant touchpoints.
Experienced in new product launch, innovation and development, including packaging.
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Specialised in restricted FMCG products.
Freelance Creative Director
Kraken Rum, JTI, Tyrrells, Silent Pool, Bauer Media, KT International. 1492 (Tequila), IGNIS, FITCH, Arthur, Amplify, 20TEN, Nestlé.
Creative Director / Partner
KT international, Fujitsu, Bauer Media.
Global Creative Director
Rothmans and Regional Creative Director of BAT’s UK portfolio.
Global Associate Creative Director
Global Art Director
Senior Creative Designer
Mars, Procter & Gamble, Nestlé, Heineken, Nectar, Diageo, SABMiller, Sara Lee, GSK.
View my work
He is a great manager of people, able to both talk strategy whilst also comfortable rolling up his sleeves".
He exudes excellence and his knowledge of design and the brands he works for is outstanding.".
Den is one of those rare guys that really cares about what he does, he is a true professional who always goes above and beyond in everything he does."
He always goes above and beyond and always manages to add that 'wow factor'."